Wendys Case Study Essay Example for Free

Wendys Case Study Essay Introduction: The case objective was to analyze Wendy’s previous and current strategy and the accounting report to decide whether or not to add the chili on the new menu. In another word, we will test if the chili still does a large contribution to the total revenue of Wendy’s. 1. Wendy’s success is based on the combination of product differentiation, market segmentation, quality food, quick service, and reasonable prices. We will talk about each on the following: Product differentiation: The most important product of Wendy’s is the â€Å"old fashioned† hamburger. This is a hamburger made from fresh beef and is squared in a unique shape so as to differentiate from the others’. Wendy’s made the concept of â€Å"limited menu† that just includes four main products so as to be convenient for customers to choose the food. Market segmentation: Young adults and adults are the main target customers of Wendy’s when it is found. The target group is sufficient in size to merit disproportionate attention and it is growing over time. Its potential profitability is considerably greater than its size. Quality food: â€Å"Quality is our recipe† is the permanent part of Wendy’s logo. In Wendy’s, Quality not only just means the food they served but also includes the way they treated customers and employees. Wendy’s quality services range from â€Å"old fashioned† hamburger which is made from fresh beef that was cooked to order and served directly from the grill to customers, to the layout of their restaurant and franchises that is specially designed. Quick service: Dave’s initial goal is to build the first restaurant in Columbus that can get a really good hamburger without waiting 30 minutes. Wendy’s set a dining room that is designed to seat 92 customers, and a pick-up window to serve drive-thru customers in every restaurant and expand the scale continuously. Reasonable prices: Wendy’s believe that one way for them to remain price competitive and still serve a better quality product was to limit the number of menu items. For example, they save the materials from making chili which is from â€Å"well-done† beef patties that could not be served as â€Å"hot ‘n juicy† old fashioned hamburgers. 2. The Wendy’s â€Å"limited menu† was launched by Mr. Thomas, the founder of Wendy’s, in early days. He decided that their menu only contains four main products: hamburgers, chili, french fries, and Wendy’s Frosty Dairy Dessert. By pursuing this special â€Å"limited menu†, Wendy’s remains the price competitive and gains above average returns. However, with the increasing of competitive of competitive pressures and changing customer demands, Wendy’s had no choice but to add other foods in their menu such as chicken and baked potatoes. By studying the Wendy’s â€Å"limited menu†, we think that the â€Å"limited menu† is a double-edged sword for this company. Advantage: It is the foundation of Wendy’s strategy that differentiated Wendys from McDonalds and Burger King. It increased the company’s benefit and reputation. Secondly, it improved the quality of products and reduced the cost due to the increasing of working efficiency. Moreover, it also saved customers’ time in ordering. Disadvantage: With the improving of human life, there is a growing demand of product variety. As we see it, it would hardly be a long term solution to serve such a large amount of increasing customers. Although giving up the â€Å"limited menu† may lead the company to loss some of benefits, it is good for company’s long term development. Wendy’s aggressively introduce new menu to their restaurants to respond to increasing competitive pressures and changing customer demand in the quick-service industry. The company’ competitors had substantially improved the quality of their products, service, facilities, and menu items, so the â€Å"limited menu† is not Wendy’s competitive advantage any more. 3. Wendy’s drive-thru window is more successful than their competitors has following reasons. First is their site selection of restaurants. Wendy’s restaurants were usually located in urban or densely populated suburban areas, and their success depended upon serving a large volume of customers. Secondly, Wendy’s â€Å"limited menu† makes it convenient for customers to order. on the other side, it boosts employees’ efficiency. That’s the main reason why Wendy’s achieved above average returns than other competitors at the beginning.

Austria And Prussia 1815 - 1850 :: essays research papers

How did the relationship between Austria and Prussia develop after 1815 and before 1850?   Ã‚  Ã‚  Ã‚  Ã‚  The relationship between Austria and Prussia developed a lot during the era of economic wealth, revolution and war. Many governments were restored in Europe (after the defeating Napoleon). Legitimate monarchy was set up meaning the hereditary ruling families would be restored to their old thrones. This was agreed partly because it was seen as a more stable and suitable system suited to peace. Also Metternich, the Austrian Chancellor, saw it as a useful way to prevent the Russians and Prussian from gaining extra territory. It was also very difficult for the Russians and Prussians to argue it because it was their own system. The principle was not applied universally and both Austria and Prussia suffered because their heirs were mentally unstable and who in fact were mad. The Tsar put forward a proposal at the Congress that the Great Powers of Russia, Austria and Prussia should agree to act jointly, using force if necessary, to restore any governments which had itself been overthrown by force. This was known as the Protocol of Troppau. This was a very disastrous to the liberals and nationalist everywhere who were trying to set up a better system.   Ã‚  Ã‚  Ã‚  Ã‚  The defeat of Napoleon was a great encouragement to nationalism, and the idea of an independent united Germany had an emotional appeal. This was very appealing to many young university students, who often express themselves in romantic, passionate and impractical ways. The Carlsbad Decrees was set up to enforce press censorship, disbanded student societies, and introduce a commission to investigate revolutionary movements The formation of the Zollvein Union was one of the very first real steps that individualize Prussia from the other German states. Prussia increased their economic leadership, especially as she had successfully excluded Austria from the Zolleverin, but although Austria still retained political leadership in Germany. This relationship greatly separated Austria and Prussia. One major problem arose where the relationship of Austria and Prussia should have shared influence in the unified German Confederation or to have only Prussia as the major power speaker for Germany. The parliament was separated by different fractions of members who some wanted a Grossdeutshland (Great Germany) which would include Austria in to the unified Germany and some who wanted a Kleindeutshland (Little Germany) which would exclude Austria and include the whole of Prussia. The Zollverin encourage the growth of railways, improvements in road and thus begin the Industrial Revolution.

Realities of War

Loved and Lost English Literature 108 July 27 2014 War is a patriotic act where one seeks the determination to lead their country. It can be viewed as noble, cruel, inhumane, and can make an individual a hero or a criminal. It affects everyone in a society, hoping loved ones are safe, whether they are the ones fighting in the battlefield or waiting at home. Anthem for Doomed Youth† by Wilfred Owen presents a speaker who criticizes war and illustrates a vivid picture in the readers mind regarding the harsh realities surrounding warfare, including the Allen soldiers and the ones left behind to grieve their losses. Where as W. B. Yeats in Easter 1916 portrays a speaker who conveys an ambiguous attitude in relation to war, they initially seem undecided in their feelings regarding the rebellious revolutionaries who led the uprising, but soon turn to appreciate and appreciate the fallen individuals.Imagery is used to explore and portray complex subject matters; Owen and Yeats illustr ate the harsh realities of war using imagery that incorporates objects seen and used in every day life. All though the speaker's perspectives differ ND they explore warfare from different angles, their use of imagery serves as a powerful tool in emphasizing the positive and negative aspects of war and the side effects on a society.Owen and Yeats both question the necessity of war in â€Å"Anthem for Doomed Youth† and â€Å"Easter 1916† but Owen uses imagery that evokes negative responses to war, whereas Yeats presents an ambiguous perspective through his use of imagery. Owen creates contrary feelings towards the subject of war through his imagery. Contrasting â€Å"Anthem† with â€Å"Doomed Youth† initiates the tone for the rest of the poem, â€Å"Anthem is s youth are typically seen as young children who should be protected and not thrown in harms way, all though in this poem, the use of ‘Doomed' in title creates a completely different meaning.His use of language emphasizes his perspective against the necessity of war by contrasting words such as â€Å"demented choirs† with â€Å"wailing shells† (7) and â€Å"monstrous anger† with â€Å"guns,† (2) all portraying negative images that emphasize on the destructive nature of war, therefore contributing to the speaker's stance against war. In addition, William Kevin Penny states, This quote re-emphasizes that Owens use of detailed imagery was used deliberately so that an audience could effectively grasp the meaningful message he was trying to convey about aspects of war.His contrasting language such as â€Å"anthem† with â€Å"doomed,† and â€Å"monstrous anger† with â€Å"guns† is what makes this message conveyable to an audience. In contrast to Owens poem, Yeats uses imagery to present the speaker's ambiguous perspective, the comparisons made in the lines: Yeats uses the comparisons of death to sleep to reflect the speaker 's ambiguous perspective. Normally sleep is equated with neither, negative or positive emotions, here as death is normally seen in a negative way; yet comparing the two together, reflects the speaker's ambivalent attitude effectively in this poem.Yeats' Contrasting the image of nightfall with death signifies the relationship between the end of day (that happens insignificantly) with the end of a person's life, which normally would be considered significant, yet this reference is suggesting the death resulting from war is unnecessary. The question, â€Å"Was it needless death after all? † reflects the speakers opinion even further, the question mark is inserted to enhance the ambiguity of the beaker, as it implies the speakers uncertain nature.Therefore reflecting the speaker feels the revolutionaries' rebellion is questionable in its nature. Lima Haney agrees with this notion by claiming, â€Å"Easter 1916, Yeats conveys his dismay with the civil unrest and the needless loss of life in his country,† (341) therefore reaffirming that the speaker in this poem questions the necessity of war as it produces fatalities that are unwarranted according to Haney. Yeats is able to represent this stance, using specific language such as ‘needless death,' which also adds to the images that emphasize this notion.Owen and Yeats both use imagery in â€Å"Anthem for Doomed Youth† and â€Å"Easter 1916† to reflect the speaker's perspective on individual's involvement in the war. Owens use of imagery portrays a cynical perspective from a speaker who condemns the actions and stresses the consequences of warfare. Owens speaker stresses soldiers in â€Å"Anthem for Doomed Youth† who have fought in the war and the loved ones who have dealt with losses resulting from war.His use of language creates vivid imagery by comparing the deaths of soldiers to the deaths of cattle. Owen states, â€Å"What passing-bells for these who die as cattle? (Owen 1). This quote reflects the speaker's opinion that soldiers involved in warfare are treated like a herd of animals, and their deaths are no more important than cattle, which are rounded together and killed simultaneously in a slaughterhouse.The line also sets the tone for the rest of the poem through imagery, as soldiers are portrayed in dehumidifying terms, and reflects the negative perspective of the speaker. In contrast to the poetic devices used by Owen, Yeats' use of imagery in â€Å"Easter 1916† describes a speaker who is initially uncertain about the necessity of war, yet recognizes the revolutionaries involved on a heroic level by amortizing them.The speaker, even though ambiguous in their attitude towards war, still feels that the revolutionaries partaking in the rebellion are important enough to â€Å"write it out in a verse,† (Yeats 74) therefore the imagery of a tangible poem recognizes the revolutionaries actions as heroic enough to commemorate them in a p oem that shall be read for eternity, even though the speaker doesn't necessarily agree with the rebellion itself.This notion is further proven when Austin Ride states, † Yeats initially disapproved of the Easter rebels, heir executions won him over to a grudging and ambivalent respect for their accomplishment† (401) similar to my initial statement that through imagery, Yeats uses imagery such as commemorating revolutionaries in a tangible poem to present his speaker's ambiguous perspective on the war, all though he was uncertain in his attitude towards the rebellion, the gesture of the revolutionaries fighting for what they believed in granted them the significance to be viewed as noble and patriotic.Owen and Yeats both use imagery to describe the bloodshed during battles to emphasize the harsh realities of war in â€Å"Anthem for Doomed Youth† and â€Å"Easter 916†. Owen presents imagery that illustrates horrendous warfare conditions that exemplify the con ditions soldiers had to endure. The lines stating, â€Å"Only the monstrous anger of the guns. Only the stuttering rifles' rapid rattle† (Owen, 2-3) refers to the soldier's day-to-day living conditions, which consisted of living in fear with constant chaos from the sounds of gunshots constantly surrounding them, and knowing that at any moment their lives could be over.In comparison to Owen, Yeats also uses imagery to convey the bloodshed during battles to emphasize the harsh ileitis by stating, â€Å"We know their dream; enough / To know they dreamed and are dead,† (Yeats, 70-71) with the use of images of death, and comparing the dreams of the individuals involved in the rebellion to their deaths, illuminates the harsh realities of war; even though they had good intentions, and felt as if they were fighting for a noble cause, their â€Å"dreams† are what finalized their lives; therefore, showcasing the inevitability of warfare.Owen and Yeats' language throughout the poem creates imagery that reflects the effects of warfare and how it not only hurts the individuals involved but the ones who urn from their losses as well. Owens speaker discusses individuals in â€Å"Anthem for Doomed Youth† who have to deal with the loss of loved ones resulting from war. Stating, â€Å"The pallor of girls' brows shall be their pall; / Their flowers the tenderness of silent minds, / And each slow dusk a drawing-down of blinds. † (Owen, 12-14) refers to all the family and friends who have to deal with the horrible losses resulting from war.The â€Å"pallor of girls† signifies the paleness of women from shock and sadness, and ‘tenderness of silent minds† is referring to the silent mourning of family embers and/or friends. The phrase, â€Å"drawing-down of blinds† is also referring to the grieving of loved ones. The use of this everyday object is typically used to represent the end of day, or to be left alone. People use b linds to keep things out, such as sun, or to represent nobody is home or they do not want to be bothered.

Effective Communication Among Every Group Member - 790 Words

team legitimately needs to complete the task. †¢ Work-group Features –Group must work for common objectives of their group. There must be mutual understanding between group members. There must be predefined rules and regulations for every group member. There should be effective communication among every group member. (Wride, 2012) †¢ Supervisory Encouragement - Most managers and supervisors can encourage creativity by offering due recognition and credit to their team members. Managers can also support creativity by serving as a role model, persevering through tough problem, as well as encouraging trust, collaboration and communication within the team. †¢ Organizational Support - Encouragement from supervisors certainly fosters creativity,†¦show more content†¦2] T. Bateman and H. O Neill, The Goals of the Top Manager: A General Taxonomy and Customized Hierarchies, Working manuscript, University of North Carolina, 1999. 3] White Paper: Innovation in the workplace a multi-level approach drawn from academic research Penni Wolfgramm 19th September 2011. 4] Riesman, F. K., Hartz, T. A. (2010).Crafting a Culture of Creativity and Innovation the Talent Management Handbook: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People. 5] Christensen, C., Dyer, J., Gregerson, H. (2011). The Innovator’s DNA: Mastering the five skills of disruptive innovators. Boston: Mass, Harvard Business Press. 6] Zenith International Journal of Business Economics Management Research.2012.vol.6 7] T.M. Amabile, Motivational Synergy: Toward New Conceptualizations of Intrinsic and Extrinsic Motivation in the Workplace, Human Resource Management Review. 3 (1993): 185-201. 8] Amabile, T. M. (1998).How to kill creativity (pp. 77-87).Harvard Business School Publishing 9] Harnessing Creativity and Innovation in the Workplace by Olivier Serrat.2009.vol.69. 10] Special Edition on Innovation in Organizations November 2012, Illumination.APS. Shelley Logan. 11] Sternberg, R. J., Lubart, T. I. (1999). The concept of creativity: Prospects and paradigms. 12] Brouwer, M.T. (2002), Weber,Show MoreRelatedManagement : For Avoiding And Compromising Essay1326 Words   |  6 Pages I need to build skills in areas of communication, risk management and decision making in difficult situations as well as in dealing with risk and with situations requiring me to lead. So, it becomes important for me to build better communication skills as well as collaboration skills. Conflicts can be avoided in a team by ensuring that there be change implemented with the support of all of the team members and that there is effective communication. 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